E-mail Design for Undergraduate Admissions

A major part of student recruitment requires the University to find a way to break through the clutter. With the decline of postal mail effectiveness, UNL became one of the first to pioneer e-mail marketing at the higher education level. This design was created to effectively reach our target audience by delivering personalized messages to their inbox.

E-mail marketing is a powerful tool -- when done correctly. The e-mails from UNL are designed to be compliant with all major email programs -- both on the web and the desktop e-mail client. Each e-mail is sent out individually and targeted specifically to each student. Every message is personalized to the student's interests. I can guarantee that, although the messages are generated on a mass scale, no two e-mails are exactly alike.

Graduate Studies E-mail Design

After the success of the undergradaduate campaigns, it was time to assist Graduate Studies in their drive for recruitment. Based off the same principles and a new UNL template, I came up with this design.